NEW ERA HAT COMPANY GOES INTERACTIVE

New Era launched at Dodgers Stadium last week. The official Major League Baseball uniform cap maker launched their "Authentic Fit" interactive mobile tour during the Los Angles Dodgers 2006 home opener at Dodgers Stadium last week. The tour will go to ballparks across the country for eight months (Atlanta, Chicago, Detroit, Los Angeles, Miami, New York, Philadelphia and Washington, DC).

The "Authentic Fit" tour is a customized 53-foot trailer that will show cap fans how New Era makes its baseball caps (their 22-step cap making process will be on view). Viewers will be able to see the eight-decade long New Era history in baseball. "New Era's baseball caps have been an integral part of baseball since the 1930s," said New Era Cap's Vice President of Global Marketing John DeWaal. "From Major League ballparks to sandlots worldwide, New Era's baseball caps have fit on and off the field. That is a history we are proud to share with sports fans everywhere."

The "Authentic Fit" mobile showroom allows visitors to track their fantasy baseball teams on custom-built online kiosks (by Dell Notebooks) and create their own personalized baseball cards with green-screen technology.

The "Authentic Fit" tour will run simultaneously with New Era's "Fit for the Streets" tour, launched in February during the 2006 NBA All Star Weekend in Houston, Texas.