MARKETING MANIA HITS THE METRO-PLEX

Just when you thought marketers couldn’t come up with anything new they surprise us with more product hook-ups. Now is the time to think of new tie-ins with popular culture. It seems the only way to get a consumer’s attention is to marry your product with a celebrity or a media venture. Hooking up with movie releases is a great idea and Hats are the perfect product for promoters and licensing agents. With all the talk of God and his (or her) message, it’s a natural that someone came up with the idea to license Da Vinci merchandise. Here’s the scoop:

“A Canadian company has exclusive distribution rights for items related to the upcoming movie The Da Vinci Code, which opens May 19.

Gem-Sen, a leading Canadian distributor and manufacturer of licensed products, will design and manufacture a complete collection of clothes, headwear, travel and leisure bags, barware, photo albums and stationery for the movie version of Dan Brown's bestselling novel.

The gear will be sold at Sears and at independently owned retail stores across Canada and will incorporate details of Da Vinci's paintings and sketches.

Sneak preview is at: Gemsen.com/Pages/Pdf/DVCFullCatalogue.pdf