POPULAR CULTURE JUST GOT MORE POPULAR

Nike is so attached to popular culture that they have added a Sports Culture Division. If that doesn’t tell you something about our activity obsessed society, then nothing does. And remember, Nike is always on the cutting edge (and rarely cuts themselves). So I say stay tuned to this Sports culture (they might be running from inner demons, but who cares as long as they spend money). More and more manufacturers are courting sports figures and adding names to their masthead. I would like to see more humor in this category, look what it did for Dove Soap.

“Nike is pumping up its sport lifestyle business and has appointed company veteran Sandy Bodecker to the new position of vice president of the Sport Culture division."