ONLINE SALES CONTINUE
TO SHOW PROMISE BY RESEARCHERS
Forrester
Research estimates that online retail sales (defined
as B2C sales of goods including auctions and travel)
will grow to $329 billion in 2010 from $172 billion.
Nielsen/NetRatings has provided a ranking of
leading retail Web sites by total apparel purchases
for the month of February. Multichannel retailers
such as QVC and eBay are the most popular, but
brick-and-mortar stores such as Old Navy are moving
up the rankings.
“Cataloguers such as L.L. Bean are also
popping up in the rankings as well. Shoppers will
browse the catalogue, then come online to make
their purchase."
|