NEW ERA CAP COMPANY LAUNCHES ENERGY TOUR WITH 60-FOOT BUS

The “Fit for the Streets” Tour Launches in Houston during the 2006 NBA All- Star Games. It will include a 60- Foot Articulated Prevost Bus Customized into a New Era Mobile Showroom.

The nationwide tour runs through November 2006; other cities include Atlanta, Chicago, Detroit, Los Angeles, Miami, New York, Philadelphia and Washington, DC.

The tour will tell the story of New Era's signature headwear. It will include the New Era 59FIFTY, from its roots in fashion hats in the 1920s, to its eight-decade history in baseball to the last 10- years as an icon in music and culture. “The vehicle will feature a mix of products ranging from recent releases to new and yet to be released styles. The bus will make visits to retail spots, community events and other consumer- related activities. The tour will give a personal and intimate brand experience and growing brand awareness, while celebrating the brand loyalty that exists across the country.”

The customized 60- foot Prevost tour bus features external New Era branding applications in paint and vinyl. The interior is split into two sections: the front portion, a public showroom, and the rear a VIP lounge. The showroom highlights New Era's products and its relationship with sports and music. It features product displays, six Technics turntables, six LG plasma TVs, a JBL home and a car audio system wired by Tsunami Audio. A photo installation will take images by Hip Hop photographer Jonathan Mannion. The VIP lounge, outfitted with plush magenta banquettes will feature product displays and a Harman Kardan sound system with two 42- inch LG plasma TVs and a wireless Xbox 360.

In Houston New Era and the "Fit for the Streets" tour will host a celebrity gifting suite and will co-sponsor the Alonzo Mourning & Magic Johnson 8Ball Tournament @ Jillian's. It also includes making retail stops to Athletes Foot, 11281 Fondren Rd. and Sports Wrap, Sharpstown Mall.

The "Fit for the Streets" tour was created by Buzztone Inc., an integrated marketing firm in New York and Los Angeles, and will be supported with a "Fit for the Streets" portal, supported by GPS technology, on http://www.neweracap.com.