THE NEW RETAIL MOTTO - HAVE IT YOUR WAY

If you had any doubt that today’s consumer want it their way, read on. The latest example of this royal fitting has been sighted at Lids on Fifth Avenue in New York City. Their “Create your Own Unique hat” program allows customers the luxury of dancing to their own headwear beat. The consumer can pick their own hat style, choose a design and embroidery detail. The ability to create ones own style - however different – is an important aspect of retailing today.

Let’s face it, retailers must cater to their customer’s whims to keep them loyal. Young people like to tell others what they want to wear and what they want to hear (think the iPod), and they don’t want to be told what to do and how to do it. We’re seeing more examples of this originality with sneaker brands that allow consumers to design their own shoes. Nike also just introduced a line of dance clothing designed to give the wearer the ability to customize her own look.

Give your customer a way to personalize his or her own Hat. Perhaps you can give extra hat bands so your customer can decide what color or style they want to wear.

This irreverence for convention has been showing up in logos such as Skull & Bones motifs….