BLUE MARLIN SIGNS KEVIN FEDERLINE TO MODEL THEIR FIVE STAR VINTAGE CLOTHING LINE

Blue Marlin Clothing Company of San Francisco has signed Kevin Federline, Britney Spear’s husband, for its five star vintage clothing lines. The company is hoping that Federline will appeal to the company’s target market of 16 to 28-years-olds. This is the first advertising campaign for the label.

The company specializes in men’s track jackets, sweats, t-shirts, denim, knitwear and headwear. The Blue Marlin products are sold in over 300 department stores such as Bloomingdale’s, Lord & Taylor, Macy’s, Nordstrom, and approximately 350 specialty stores.

The campaign is due for release in the September issue of magazines across the country.