MEN GROPE FOR JEWELS

Young men are wearing jewelry these days, from Indian-inspired, rich-hippie styles by Me&Ro to punk designs by Tom Binns. Tiffany & Company notes that men are venturing into the women’s areas for necklaces and bracelets with an ethnic or organic feel.

To some young people jewelry is more about spirituality, not about jewels or ornamentation. They think of it as a symbol with mystical reference (call it anything you want, it’s still jewelry).

With the proliferation of simple T’s and jeans, this trend will prepare your customer for something on his or her head. How about jewelry trimmed hat bands with spiritual significance. I keep telling you: Start a spiritual line of hats and caps. Think Hindu and Buddhism.