WANT A PROMOTION
IDEA… HOW ABOUT CHILDRENS DOODLING?
In
an attempt to raise money for the Children’s
charity Reves, celebrities such as Madonna and
Kriston Scott Thomas had their little ones doodle
on Celine Poulbot hand bags. This way of customizing
(albeit a primitive one) hats and bags is something
that has been around since Stephen Sprouse used
child-like graffiti to elevate his wares to designer
status. The event raised $55,000 and offered up
a few lines of publicity with the press.
* If you’re looking for a unique
way to raise money (and gather some good press)
think about having a celebrity sign a limited
edition of hats. Then you can donate them to the
charity of your choice.
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