Licensing International is the annual trade event
for the licensing industry. Owners and agents
of intellectual properties showcase their brands
to retailers, licensees and promotional partners.
The show gives attendees a chance to sign exclusive
deals, strategize with retailers, solidify promotional
partnerships and network with licensing professionals.
The Show will take place at Jacob K. Javits Convention
Center, New York; June 19-22nd. The schedule is
below:
| June
19 |
| 9 a.m.-12
p.m.: Licensing 101 — A Comprehensive
Overview of the Licensing Business for Beginners
|
| 1:30-2:15
p.m.: The Role of the Retailer in the Licensing
Equation |
| 2:30-4:30
p.m.: Legal 101 |
| June 20 |
8-8:45 a.m.:
First-time Licensee — Basic Training
Speaker: Val Formica, president, Gateway Licensing.
Panelist: Harald Snik, vice president, Nickelodeon
and Viacom Consumer Products. |
| 10:15-11:30
a.m.: How to Select and Pursue the Best License
for Your Company |
| 10:15-11:30
a.m.: Licensing 201 — Advanced Licensing
Strategies to Grow Your Business |
| 11:45 a.m.-1
p.m.: Consumer Trends Impacting the Licensing
Industry |
| 11:45 a.m.-1
p.m.: Effective Use of Licensing Agents and
Consultants |
| 11:45 a.m.-1
p.m.: How to Create the Perfect Style Guide |
| 1:45-3 p.m.:
Case Studies: Licensing as a Business Development
Model |
| 1:45-3 p.m.:
Perfecting Your Negotiation Skills |
| 1:45-3 p.m.:
Utilizing Niche Marketing to Extend Your Brand's
Life |
| 3:15-4:30
p.m.: Retail Strategies Beyond the Top 10
|
| June
21 |
| 8:30-9:15
a.m.: Art Licensing for the True Beginner
Breakfast |
| 9:30-10:45
a.m.: Royalty Rate Trends |
| 9:30-10:45a.m.:
The ABC's of Licensing Artwork |
9:30-10:45
a.m.: The Ins and Outs of Corporate Brand
Licensing
Speaker: Allan Feldman, president and ceo,
Leveraged Marketing Corp. of America. |
| 11-12:15 p.m.:
Case Studies in Art Licensing — From
Good to Great |
| 11 a.m.-12
p.m.: Licensing the Smaller Corporate Brands |
| 1-2:15 p.m.:
Exploring International Licensing Opportunities |
| 1-2:15 p.m.:
Notes From the Brand Stand: What Excites Us
Most About Potential Licenses and Brands |
| 2:45-4 p.m.:
The “Mystery” of Hispanic Market
Growth: Latin is Gold |
| June
22 |
| 9:30-10:45
a.m.: The Ins and Outs of Celebrity Licensing
|
| 1:45-3 p.m.:
The Digital Generation: Targeting Youth and
Teens with Marketing Campaigns |
3-4
p.m.: Mobile and Internet Video Marketing
to Sell Your Brand
Sports Licensing Summit, Jacob K. Javits Convention
Center |
| June
20 |
| 8 a.m.: Networking
Reception hosted by the New York City Chapter
of National Sports Marketing Network |
| 9 a.m.: Trend
Watch for Sports Licensing: How Brands Measure
Up With Consumers |
THE
LICENSING INTERNATIONAL SHOW WILL TAKE PLACE JUNE
20TH IN NEW YORK CITY