HEAD COVERINGS CONTINUE TO MAKE THE PROMOTIONAL CIRCUIT

The Tiara continues to make headlines with the glamour set. The English fashion house Temperley London recently designed a headpiece for Moët & Chandon. The limited-edition Art Deco-inspired tiara in ivory, black, gold or green will adorn the champagne bottle of White Star.

The idea for the headpiece was inspired by Moët’s new “Be Fabulous” campaign, which breaks in national fashion magazines in September and features the tag line, “Every girl deserves a few loyal subjects.” Last fall they partnered with Zac Posen, to create “Arm Candy,” a Swarovski crystal-encrusted sleeve that went over a mini bottle of Moët Rose.

* This type of promotion is well worth the free publicity that it garners. Thinking outside the box is a great way to make a name for your products. It is important that you target the audience that is representative of your goods. With the influx of new players in all merchandising fields, it’s important to capture the moment with your audience.

* It is interesting to see how consumer goods companies are teaming up with fashion companies to create products. The marriage of fashion and consumer goods lends credibility and a hint of romance. Now might be the time to look for a corporate partner to showcase your brand and give it another outlet of exposure. Think about it.