VIBE MAGAZINE WILL OFFER A LIFESTYLE SUPPLEMENT CATERING TO UPSCALE AFRICAN AMERICAN MEN

Vibe Magazine will publish the first issue of V-Style this September. According to mediaweek.com this sample of the African American population has been “largely under- served, with men's magazines barely touching on the style sensibilities of African Americans.”

But things are changing….the publishers of Vibe believe there's an untapped market for an Urban Men's fashion magazine. In September Vibe will debut V-Style, a stand-alone lifestyle supplement for progressive African American men that will cover fashion, footwear, cars and spirits. The supplement will be poly-bagged with 200,000 copies of Vibe's October issue and mailed to Vibe's male subscribers.

"V-Style is where they can come to learn about fashion and accessories—what's the right cigar, the right wine, the right books to have in your library, not just the ones to say you've read, but the ones you should have read to transition from a boy to a man," said Len Burnett, Vibe's group publisher.

* This is a great chance for your PR people to pitch Vibe Magazine your holiday Hat Collection. Find out the name of the fashion editor and Assignment Editor and call them. Also send over some hats with a nice note and some statistics about hat sales. You can also send them pictures of your line and perhaps a hat for the editor to keep. Lunch also works!