SURFER FASHION COMPANY STÜSSY HOOKS UP WITH NEW ERA CAP COMPANY

Apparently New Era has a cult following with the surfer set these days. We hear that surfboard shaper and clothier Stüssy picked New Era caps because of quality and cooperation. “Stüssy is rolling out a complete line of custom New Era caps for spring because New Era allows us to have complete control over colors, materials, stitching, et cetera,” said Stüssy Sales Rep Bryan Lowman Lowman. Sales of the new caps are “insane,” he said.

“Fusing the quality and classic look of official Major League Baseball gear with skate logos has proven to be a winning combination for many skate companies,” said Lowman.

According to Osiris Junior Footwear Designer Bryan House, New Era’s popularity is tied into current fashion trends that match footwear, apparel, and headwear items. “A lot of people are into matching their outfits these days,” he says. “We’re trying to tie some of our footwear lines in with our hats, and New Era has been really cooperative with us in terms of materials. If we’re using a certain print, like houndstooth for some of our shirts and footwear, they source out swatches to help tie the line together. As far as minimums go, they are helping us out with smaller orders.”

In case you have not heard of Stussy, that makes two of us. Apparently Shawn Stussy was a local surfboard shaper who took his signature logo from surf equipment to T- shirts. He then sold them along with his surf boards in Laguna Beach, California.

The legend goes that the line expanded because of its raw and modern aesthetic. It also combined a sporting and cultural theme that resonated with this young hip rebellious consumer. The Stussy street wear label was inspired by international musicians, skaters, DJs and artists with similar taste.

TransWorld Media

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