WAL-MART IS COMING TO A CUSTOMER NEAR YOU

Not satisfied with selling consumers everything for their medicine closets and garages, Wal-Mart is now focusing on the fashion customer with a vengeance. Their “Focus On Shopper Value” campaign includes clothing once reserved for stores like H&M and Target (fashion without the sticker shock). Their ads in glossy magazines look as if they were styled by the gals at Vogue and Lucky, which means they aim to please.

We couldn’t help but be intrigued by a recent ad of a young hip woman donning a sequin beret. Fashion anyone? Their latest press release says the following: “Wal-Mart executives, reiterating the importance of adjusting to a volatile retail environment, said Tuesday that the company is striving to provide consumer value through selection, service and style, not simply low price.”