NEW ERA CAP COMPANY GOES RETAIL

New Era Cap Co. is opening their first retail store at 9 E. 4th Street in Greenwich Village in New York City this month.

The New York flagship store will carry New Era caps and hats for women, children and sporting enthusiast. The store will also carry hats from EK by New Era and caps made by New Era's action sports partners – DC Shoes, Stussy and Billabong.

“The launch of the company's first Flagship store is a definitive step into the company's future. Opening New Era New York gives us the opportunity to develop a direct relationship with our consumer, while showcasing a great cross section of the headwear we make. It also allows us to show off New Era's most innovative looks; which will be the hottest headwear they have ever seen,” said New Era's Director of Retail, Sid Dey.

The 2,000 sq ft boutique (with historic landmark heritage) was developed by Jager Di Paola Kemp Design, Burlington, VT. The architect on the site was TPG, whose portfolio includes Barney's New York, Dolce & Gabbana and the NBA Store. The New Era retail space features exposed brick, maple hardwood floors, custom cabinetry and iron cast floor inlays with the company's logo.

Founded in 1920, New Era is a privately owned company, headquartered in Derby, New York, with divisions in Canada, Europe and Japan. They employ over 1,500 people and are members of the Fair Labor Association.