AARON HATS CELEBRATES
THREE YEARS IN BUSINESS...THEY HAD A DREAM
Aaron
Kesmetis opened his North Conway, New Hampshire
hat store three years ago and is proudly living
out his dream to run a family owned hat store.
"We always wanted to run a business, live
in a small town. Now we are living in our dream
log home, operate our own business and living
a dream," said Aaron Kesmetis."
Business has been good for the Kesmetis’s
(it’s a husband and wife team), and they
keep expanding online and in the White Mountains
of New Hampshire in Norcross Circle. The store
opened in June 2003 in a resort town, but the
Kesmetis’s were adamant that it would work
out – and it did.
“In 2003 Aaron and MaryAnn Kesmetis sold
their Fifth Avenue home in Lowell, MA, quit their
jobs and headed north.
Aaron’s goal was to operate his own business.
With a fascination for western hats and a love
for the New Hampshire’s simplicity it seemed
only natural that a hat be their avenue north.
"I went to Parrott Hatters all the time;
I really respected how a business could do so
well for that long. That was always an inspiration
for me," said Aaron Kesmetis. "My grandfather,
Anthony Kesmetis used to go there all the time.
That was the place to go - people would come all
the way from Boston."
Although Aaron toyed with the idea of purchasing
the 75-year old Lowell stronghold favorite by
his grandfathers, Anthony Kesmetis and Victor
Tremblay, Aaron said the timing wasn't right.
But finally the timing was perfect.
With a customer service and marketing background
the two were confident they had a recipe for success.
The couple spent their time researching vendor
selection, products, prices, quality and hat comparisons.
“Throw together a few restless nights, stress
and a high level of enthusiasm and you have two
ecstatic, enthusiastic and proud business owners
– “Our homework paid off.”
After six months (Jan. 04) the hat demand from
Valley residents, tourists and the internet (www.GetaHatOn.com)
was so great that Aaron Hats leased larger space.
One year later (Feb. 05) they move to an even
larger space (triple the original space).
"There was a need for hats in this community
- there wasn't a place in town where you could
buy a quality hat, “said Bob Corbett, Norcross
Circle neighbor and owner of Courtyard Café.
“His arrival overall has raised the bar.
He projects a very professional look and encourages
a caliber and quality that folks like to see."
"Even if you don't like hats you can come
in and reminisce about your grandfather in the
old days. Hats have a nice way of reminding us
of the old days,” said Kesmetis.
”Our best sellers are Kangol caps, but
Bailey, Barmah, Betmar, Dorfman Pacific, Resistol,
Stetson, Sunday Afternoons and Tilley Endurables
also sell well. We sell hatboxes, brushes, bands
and retainers, and a steaming and stretching service
is available.
”Aaron and MaryAnn rock comfortably beneath
a luminous blanket of stars on their farmer porch
reminiscing about the bold steps it took to make
Aaron Hats a reality. The traffic and rigor of
city life is gone - now they enjoy the nighttime
quiet, an occasional moose and the mild mannered
city vacationers.”
We hear their online hat store is also doing
very well, check it out: www.getahaton.com
Congratulations Aaron and MaryAnn Kesmetis. |