PETER GRIMM FOLLOWS ITS FOLLOWERS

The hip Western hat vendor Peter Grimm has redesigned its website and is participating in the social cyberspace site myspace.com. Their natural straw Western hat is being worn by Chris Young, the winner of the reality TV show “Nashville Star.” Young wears the “drifter” hat on his website at: www.chrisyoungcountry.com.

If you’re thinking of ordering hats from their website, www.petergrimm.com, they are offering a 15% discount to first time buyers with online purchases (after you register).

Peter Grimm has found it rewarding to communicate with their fan base on MYSPACE.com. They receive photos of fans wearing their hats and get the word out about their hats.

This is known as Viral Marketing – and is being used as an important sales tool for Fortune 500 Corporations and Marketing firms. The goal is to spread the gospel about their products to jaded youngsters leery of being sold by being sold.