BASKETBALL MAGAZINE HOPES TO OFFER READERS NOT JUST SOME CHOICE WORDS BUT CLOTHING AS WELL

PRIMEDIA Enterprises is teaming up with Fine World LLC to develop a line of apparel and headwear for readers of SLAM Magazines. This is SLAM's first entry into the retail apparel market.

Fine World will produce men's and boy's sports apparel; t-shirts, shorts, sweatshirts, sweatpants, jerseys, jackets, warm-up suits, headwear, backpacks and gym bags. The products will be shipped to athletic stores and better specialty stores nationwide this year.

SLAM Magazine is devoted to sports culture, especially basketball. The magazine covers the NBA, College, High-School and Playground hoops and showcases the latest basketball gear, music and video games.

Stuart Ullman, President of Fine World said, "SLAM is looked at as the must read among basketball followers, that’s why we saw great potential to extend the reputation and brand value beyond the pages of the magazine. The line we're introducing will reflect the identity and persona SLAM has established, while giving the consumer a wide range of options to suit both the sport and their personal preferences."