NEW ERA INAUGERATES THE OPENING OF THEIR ATLANTA STORE WITH THE HIP HOP ELITE

NEW ERA STORE IN ATLANTA	John L. DeWaal and Jennifer Yu at the New Era party

New Era keeps pushing the marketing envelope to the furthest edge of amazing. Once again they captured the press - and the consumer’s imagination - by arranging for Ludacris and Chingy to make an appearance at their new Atlanta store. These young men, who came in their gilded automobiles, are rap singers (really God to the hip hop consumer).

The setup of New Era ATL is meant to look like a baseball diamond with the register as "home plate." It will also feature actual stadiums seats showcased on the wall above the Authentic Collection of on-field caps.

Ludacris and Chingy holding their autographed New Era fitted that will go on display in the store.

This is what the media had to say about the opening.

”It looked like a car show on the corner of Luckie street and Cone where Atlanta's elite gathered yesterday evening to celebrate the Grand Opening of the New Era flagship store. Ludacris and co-host Chingy arrived separately - Luda in a black Bentley and Chingy in a gold Range Rover.

After saying a few words to the press, both men made their way to the back of the store where they autographed special New Era fitted caps which will go on display in the store. Other celebrities making an appearance at the party included Cee-Lo Green, Big Boi, Big Gipp and Janelle Monae. The New Era ATL store opened to the public on August 18.”

The New Era Atlanta Flagship Store is located at 117 Luckie Street in Atlanta, GA. New Era also has four other locations in New York City, Buffalo, London and Toronto.