NATIONAL UNDERWEAR
DAY WAS A HUGE SUCCESS: HOW ABOUT A NATIONAL
HAT DAY?
I just happened to be in New York City last
week and was lucky enough to attend a brilliant
promotion for the underwear industry called Freshpair’s
National Underwear Day.
Held in the heart of Times Square, the event
celebrated the sexiness of undergarments with
a fashion show (yes in full view of tourists
and business people on a large stage), an underwear
give-a-way (they gave out women’s and men’s
underwear in a tent), free bottled water and
a coupon worth 10 percent off a purchase from
freshpair.com.
Participants in the National Underwear Day Festivities
were: Cotton Incorporated, Barely There, Hanes,
Go Softwear, Paul Frank, Male Power, Report Collection,
Shape Magazine, Anthony For Men and Makeup Designory.
The August 7th event was the fifth anniversary
of the Freshpair’s National Underwear Day
and included a new charitable program – Freshpair,
Freshstart – to help provide basic necessities
to people in need. From 11 am to 2 pm male and
female models walked the catwalk in underwear
from Wacoal, Le Mystère, Natori, DT Clothes
and Chantelle. There were also changing stations
set up for eager passersby’s to change
into a free, fresh pair of underwear from C-IN2,
Diesel, and Ginch Gonch.
People walking by (and
there were so many people that scorching day)
also learned about Freshpair, Freshstart program
committed to providing basic, practical necessities.
Freshpair, www.freshpair.com is an online retailer
of men’s and women’s intimate apparel
with 100 brands. Freshpair is also the founder
of National Underwear Day.
If you want to know their motive and message
read on:
“Our message at Freshpair is the belief
that underwear deserves a lot more recognition
than it gets. Americans spend more than $13 billion
on intimate apparel each year and for that kind
of money, we feel it is our duty to tell the
world. With National Underwear Day, we've taken
underwear out of the dresser drawer and into
the streets - by sending twenty male and female
models out clad only in our finest undergarments.”
“In the heat of Manhattan summer, our
underwear ambassadors wander through heavily-trafficked
locales modeling some of today's hottest brands
for unsuspecting - yet pleasantly surprised -
shoppers, tourists and die-hard New Yorkers who
think they've 'seen it all'...until now. More
than just eye candy, our models conducted various
surveys on undergarment choices and asked people
to sign a petition which urges official recognition
of this underwear-honoring day.”
WHAT ABOUT A NATIONAL HAT DAY?
Why not give
away hats and get sponsors to support the event
and share the cost. National Hat Day sponsors
might include SUNSCREEN companies, UMBRELLA companies,
BEACH BAG companies, plastic surgeons, etc.
I ALSO HAVE AN IDEA FOR A POSTER:
IF YOU THINK THAT THIS OFFERS PROTECTION (show
a picture of a condom), WELL YOUR WRONG: SKIN
CANCER AFFECTS ONE MILLION PEOPLE A YEAR – 8000
OF THEM WILL DIE.
THE NAKED COWBOY WAS MODELING UNDERWEAR AND
POSING FOR PICTURES
The sexy fellow gets paid $1000 per hour to
show-off different companies underwear in Times
Square. He told me he makes $250,000 a year modeling
and selling apparel on his website.
The truth is it was pretty warm that day and
the Naked Cowboy seemed like the only one who
was keeping cool – both literally and figuratively. |