LARGE SIZED AMERICANS CONTINUE TO DRIVE THE LARGE-SIZE MARKET

Plus-size clothing for women and girls - and big & tall clothing for men and boys sky- rocketed to $76 billion at retail in 2006. By 2012 plus-size and big & tall sizes could shatter the $100 billion mark.

America’s trend to obesity is one major driver; two thirds of Americans are now overweight. Other reasons for this increase are improved selection, hipper designs for youth and the burgeoning e-tail channel.

Hence the need to sell large sized headwear – and matching kaftans.

Dove Soap is celebrating curvy people, why don’t you? This is a market that has been looking for clothing and hats made for them, why not pick up this demand?