SNOWSPORTS INDUSTRIES AMERICA – THE SIA – TO LAUNCH ONE-DAY TRAVELING WORKSHOPS IN SEPTEMBER

The official kick-off of the Fall Educational Workshops will include five new locations -- Springfield, MA; Philadelphia, PA; Chicago, IL; Sacramento, CA and Salt Lake City, UT.  The Fall Education Workshops are developed to assist the snowsports industry in making intelligent and profitable decisions.

Each workshop includes breakfast and lunch plus SIA will announce their “SIA SnowSports Rep of the Year Awards” for each region.  One incentive for attending is the raffle for a free room for the upcoming SIA.08 SnowSports Trade Show (January 29-February 1) at the Las Vegas Luxor – it will be raffled off to one workshop attendee.

Workshop sessions are aimed at growing the snow sports market, which include understanding the snowsports consumer, Internet social marketing and techniques to help position retail/company staff as the “snow sports” experts. 

SIA Fall Education Workshop dates and locations:
9.12.07 Seattle, WA -- Embassy Suites Hotel, Bellevue
9.13.07 Sacramento, CA -- Radisson Hotel Sacramento
9.18.07 Chicago, IL -- Best Western University
9.19.07 Springfield, MA -- Hilton Garden Inn Springfield
9.20.07 Philadelphia, PA -- Hilton Philadelphia City Avenue
10.02.07 Denver, CO -- Embassy Suites Denver Tech Center
10.03.07 Salt Lake City, UT -- Sheraton City Centre

For information: www.snowsports.org. SnowSports Industries America. Phone (703) 556-9020, Fax: (703) 821-8276, E-mail: siamail@snowsports.org.