AND NOW THE GOOD
NEWS....SORT OF
Weekend
traffic at stores across the country after Thanksgiving
rose nearly 5 percent from last Thanksgiving,
with Friday getting the biggest rush, according
to the National Retail Federation.
But a combination of deep discounts and tighter
purse strings took a nip at average spending per
consumer, which was down 3.5 percent. "Consumers
are cherry-picking specific promotions and responding
to incentives," analyst Colin McGranahan
of Sanford C. Bernstein & Co.
Another research firm, ShopperTrak RCT Corp.,
estimated that sales on Friday and Saturday rose
a better-than-expected 7.2 percent.
Analysts cautioned that it's too early to tell
whether the early momentum will carry through
the rest of the season. Sales during the Thanksgiving
weekend account for only about 10 percent of total
holiday sales.
The National Retail Federation projects that
holiday sales will rise 4 percent from last year.
Consumer spending during the holidays is increasingly
shifting online, according to the National Retail
Federation, which projects that consumers will
do more than 30 percent of their holiday shopping
on Web sites.
ComScore said online purchases from Nov. 1 through
Friday were up 17 percent from last year, reaching
$9.3 billion. Consumer purchases rose 29 percent
on Thanksgiving and 22 percent on Friday.
Atlanta-based Home Depot said last year's Cyber
Monday produced its heaviest online traffic for
the year and was hoping for a repeat.
Online sales of furniture, appliances and equipment
are up 36 percent during November over last year,
according to ComScore, beaten only by video games
and accessories, which are up 134 percent.
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