| LOOK WHO ELSE
IS GOING GREEN
 SnowSports
Industries America is going green at the upcoming
SIA.08 SnowSports Trade Show from January 29 to
February 1, 2008 at the Mandalay Bay Convention
Center.
Although they started this green initiative last
year, several new things will be taking place
this year. There will be an ECOsource Market Segment
exhibit. This special exhibit will feature exhibitor’s
products that are either made from recycled materials
or sustainable. The exhibit will be located on
the Show floor. There are over 50 brands slated
to participate.
“The ECOSource exhibit is a great progression
for the snowsports industry and we hope it creates
a lot of buzz in the industry. It is important
to keep the conversation of eco friendly ways
of living and creating in the forefront of everyone’s
thoughts.”
SIA and Sessions have collaborated to provide
water bottles for retailers and attendees in “premium
retailer bags.” Water stations will be located
on the Show floor for “FREE” refills
as well as in the Sessions booth. “Going
Green makes sense for Sessions as a company,”
said Sessions President Cindi Busenhart. “Our
business depends on a clean environment.”
According to Jon Rucker, a green building consultant,
if every attendee uses just one water bottle for
the week, then we can prevent the unnecessary
use of at least 117,000 bottles.
Carpet made from recycled materials will line
the aisles on the Show Floor. SIA will work with
GES Exhibitions to develop a system to recycle
cardboard boxes, plastic, paper and other materials
deemed recycle friendly.
For the second year in a row, SIA will purchase
renewable energy certificates from Renewable Choice
Energy -- of Boulder, Colorado – in the
amount of 225,000kWH for 100% of the electric
power used during the SIA.08 SnowSports Trade
Show. The purchase will prevent 313,200 pounds
of carbon dioxide from being released into the
atmosphere. In layman’s terms – this
represents the equivalent of NOT driving a car
400,409 miles or effectively taking 27 cars off
the road for one year. Enrollment forms for renewable
energy certificates that can be used in private
homes or businesses will also be available onsite
for SIA attendees to sign up.
Alison Gannett, President of “Save Our
Snow Foundation” and a global cooling consultant,
will be on hand to discuss how to “green”
your business and save money and the planet at
the same time. Her presentation will be part of
the newly-introduced SnowSports Institute making
its debut at the SIA.08 SnowSports Trade Show.
“Being ‘green’ is not a new
concept for us – the snowsports industry
has always been comprised of conservationists,
it’s part of our heritage – our livelihood
and passion for winter sports requires a healthy
environment. We have spent a considerable amount
of time over the last year looking at new programs
and alternatives to implement at the SIA.08 SnowSports
Trade Show and to be examples on how we can help
preserve the land which is so vital to our industry,”
stated SIA President David Ingemie.
 The
four day SIA.08 SnowSports Trade Show includes
styles, technology, innovation, culture and energy
of winter sports with 1000 brands.
Contact: www.snowsports.org.
or call (703) 556-9020,
Fax: (703) 821-8276,
E-mail: siamail@snowsports.org |