SKINCARE PRODUCTS ARE EXPECTED TO BRING IN $7 BILLION BY 2010

If you had any doubt that a woman’s skin was her most cherished asset, forget-about-it. While the average female is spending her life’s saving buying creams and other anti-aging salves, the headwear industry is quietly selling something more powerful as an anti-aging device.

It seems to me that plastic surgeons are not touting headwear because they would rather sell women laser treatments and Botox solutions. These skin treatments – that are the talk of the town – cost big bucks and are paid for in cash.

These fountain-of-youth products are expected to bring in $5.8 billion in sales in 2006, according to Skincare Products in the U.S.

The solution to this problem lies in the marketing and promotion of the headwear category. If you are interested in doing something about it, get together with your headwear comrades at this years’ Headwear Association meeting March 16th in NYC.