THE SUMMER OF LOVE MEANS THE HIPPIE IS RISING

Hear ye, hear ye….it’s the 40th anniversary of the summer of love (think Woodstock). The Whitney Museum of Art launched a spectacular retrospective of this hippie fueled time and books and movies are also fanning the flames of hippie nostalgia.

Even the New York Times is sending out an SOS on the return to 60’s fashion sensibility. And why not – there’s a war going on (bring out the peace signs NOW), there’s a struggle between good and evil - hot and cold. And Paul McCartney just released a new CD. What more evidence do you need?

There’s a rock musical set to Beatles music opening this September (Across the Universe by Julie Taymor) and there’s talk about a current fashion revival of flowered dresses, porkpie hats and Frye boots.

The Times article, Another Summer of Love calls this haze filled phenomenon “a latter-day magical mystery tour, revisiting the hippie aesthetic of their mothers or grandmothers and giving it a brash new spin. Their pavement-grazing frocks, bells and feathers, flares and cascading hair, recall the freedom that once was a hippie rallying cry to go with the flow.”

“People don’t want to have to think about what they’re going to wear — they just want to throw it on,” said Jaye Hersh, the owner of Intuition, a Los Angeles boutique that is hard pressed to keep up its inventory of neo-hippie staples like high-waist flares, floppy hats and gauzy long dresses with ethnic motifs.”

Marc Jacobs added patchwork and mixed floral prints to his spring line and Roberto Cavalli showed Art Nouveau and butterfly sleeves on his catwalk for fall. There were also clashing neon patterns (an ode to psychedelics) on the runways.

Teen Vogue fashion director Gloria Baume put in her two cents as well: “The summer of love 2007 is very different from the original. On lower Broadway, young girls are wearing little corduroy or patchwork dresses mixed with modern elements: a piece of crystal, sandals in metallic or patent leather.”

This is good news for the headwear industry. The sixties was a time of floppy hats, pork pies and head-wraps. Young people want what we had in the 60’s - without the societal restrictions. Perhaps you should give it to them!

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