| THE THIRD ANNUAL
HISPANIC RETAIL 360 SUMMIT WILL BE HELD AUGUST
1 TO 3:
 Leading
Latino market experts will discuss shopping insights
at Hispanic Retail 360 held at the Westin Park
Central Hotel in Dallas. The event promises to
be the premier educational event for retailers
looking to maximize business with the growing
Latino consumer market in the U.S.
Kal Patel, executive vice president, emerging
business and strategy for Best Buy, and Manny
Fernandez, manager of multicultural marketing
for JCPenney, will be among the retailers sharing
insights to connect with the Latino shopper.
Representatives from ExxonMobil, Southwest Convenience
Stores (the largest 7-Eleven licensee in the U.S.),
Pro's Ranch Markets, Minyard Food Stores and La
Curacao, will also present case studies, along
with major suppliers to the retail business, including
Coca-Cola, Anheuser-Busch and SONY. In addition,
Raul Reyes, strategy leader for U.S. Marketing
for McDonald's Corp., has been named to the Summit's
23-member Retail Advisory Board, which provides
feedback and helps shape conference content.
| The
2007 Hispanic Retail 360 Summit will feature: |
 |
A Marketing Track
covering grassroots marketing (a Johnson &
Johnson case study with Wal-Mart), direct
mail/print (Latino Direct Mail Success Stories),
and digital/broadcast. |
|
A Retailing Track featuring
sessions on grocery, convenience, consumer
electronics and Internet retailing. |
|
A Consumer Insights Track
highlighted by ACNielsen's look into Hispanic
consumers' shopping baskets, advice on how
to target wealthy Hispanics, and cashing in
on Hispanic holidays. |
|
Live on-site focus group of
Latino shoppers from different backgrounds
and acculturation levels, conducted by NBC-Today
Show Food Expert Phil Lempert, The Supermarket
Guru. |
|
More product areas from food
to general merchandise and topics of interest
to all retail channels including department
stores, mass merchandisers, supermarkets,
convenience stores, drug stores and specialty
retailers in consumer electronics, home improvement,
apparel and more. |
 One
of the highlights of the Summit will be the presentation
of the Hispanic Retail Excellence Award. Publication
partners for Hispanic Retail 360 include Progressive
Grocer, Adweek, Marketing y Medios, Brandweek,
Mediaweek, and Convenience Store News. The
Mexican American Grocer Association, NACS (The
Association for Convenience & Petroleum Retailing),
GMDC (General Merchandise).
This year’s sponsors include
Coca-Cola, Anheuser-Busch, ADVO, CityReach Latino,
Kraft, Hershey, and McLane Co. Several sponsorship
packages are still available. For information
on sponsorships, contact Jeff Friedman, VP, customer
media, Nielsen Business Media, at 646-654-7452,
or email: Jeff.Friedman@nielsen.com.
For registration contact Lois
Miller at ldmiller@optonline.net.or
go to www.hispanicretail360.com
|