NEW ERA’S EK LINE OF WOMEN’S HATS ADDS FEMININITY TO THE FASHION MIX

I suppose it’s only fitting that New Era would feminize their hat offerings for women. After all, women love wearing men’s hats, and the New Era brand name is hot…hot…hot.

The new line will feature Gatsby’s, Newsboys and Military styles “that honor New Era's founder, Ehrhardt Koch as well as the company's fashion roots.”

New Era designers rescaled the proportion of the EK by New Era line so that it fits women. The caps will be in feminine fabrics such as wool plaids and angora, and colors such as berry tones and gold. The caps will be accented with feminine details such as flowers, charms and velvet ribbons.

"We created the New Era Women's line because we believe women deserve caps that are fit and styled just for them," said Gina Valenti, lead designer for the New Era Women's Division. "And in a society of mass production headwear, collections like our new Women's EK line give women the opportunity to be unique and express themselves. We know that trends come and go, so creating updated versions of timeless pieces that we see on the runways each year is key to keeping our brand fresh."

They also unveiled three new unlicensed headwear themes: The British Invasion Group, which takes cues from Old England and are romantic; an updated trendy Military line with new styles and prints; and a winter themed collection called Fresh Powder, with whimsical winter themed hats (think snowflakes).