NEW ERA HAT COMPANY OPENS AN OFFICE IN SOUTHERN CALIFORNIA

The New Era Cap Company recently moved its Acton Sports Business unit to a new Orange County address - 9842 Research Drive - in Irvine, California.

Action Sports operated out of the company's suburban Buffalo location in Derby since 2004. A company official said 15 jobs will be going to the new site in Orange County.

"The move to California is an indication of our commitment to the action sports market and our partners," said Wayne Best, who heads sales and marketing. "We have established partnerships with the brand leaders in each of the respective segments of the action sports market and we needed to establish roots in California to properly service them."

The office will have products, trends, and techniques that further New Era’s commitment to headwear customization. From caps designed by the late Harold Hunter to snowboard pioneer Jake Burton, the office represents New Era’s diverse approach to growth in the headwear industry.

New Era is headquartered in downtown Buffalo. They recently opened a store in New York City.