NEW ERA IS OPENING A RETAIL STORE IN LONDON

New Era’s first European store - New Era London - will open on June 2nd at 72-74, Brewer Street.

New Era London will be called New Era LDN and will feature the largest selection of New Era headwear in the world. There will be a London-Inspired series of hats as well as exclusive high-end products from the Batman/Superman and Spiderman licenses through Marvel and DC comics.

New Era LDN will sell headwear from French designer Jean-Charles de Castelbajac and hats from the EK by New Era brand.

Their New York City store is quite impressive, and romanticizes caps and hats as if they were valuable commodities. We salute New Era Caps for their mighty marketing and their commitment to hat wearers.