IF YOU BUY A DODGE RAM MEGA CAB TRUCK YOU GET A FREE RESISTOL HAT

How cool is that? Headwear is now the latest “gift-with-purchase.” The Resistol name has struck a cord with Dodge aficionados (even the management) so that links the hat and pick-up truck indelibly on people’s minds. Not a bad idea!

This truck- with- hat purchase promotion was unveiled at the Texas State Fair last week.

Dodge introduced the Resistol Edition 2008 Dodge Ram 3500 Laramie Mega Cab, (part of the 2008 Dodge Ram Mega Cab lineup). When the truck arrives in stores early next year it will come with a Resistol Black Gold 20X felt cowboy hat - Resistol's number-one selling felt hat for the past 25 years.

According to Dodge lore the Resistol Edition Dodge Ram 3500 Laramie Mega Cab provides a level of exclusivity with premium exterior and interior treatments – hence the hat is in good company (would we have it any other way)?

"Dodge Ram Mega Cab is popular with customers because it gives them more," said Mike Accavitti, Director -- Dodge Brand and SRT Marketing and Communications, Chrysler LLC. "More room, more comfort, more capability and more practicality. Our partnership with Resistol - one of America's best names in Western wear - gives us the opportunity to add yet another more to the list - more exclusivity."

"Resistol Hats are the hat of choice for the core cowboy and are the most durable hats on the market today," said Stan Redding, Vice President of Sales and Marketing, HatCo. "Resistol is the King of Cowboy Hats and it's a natural fit to be partners with the King of cowboy pickup trucks."

The 2008 Resistol Edition Dodge Ram 3500 Laramie Mega Cab has Yuma and Graystone premium leather seating embossed with the Resistol cowboy hat logo. Premium-weight floor mats are also embossed with a Resistol logo.

Additional information from Chrysler LLC is available at: http://media.chrysler.com

Resistol was founded in1927 and the hats are made with fine furs and leathers.

For information, contact HatCo. Resistol Hats, c/o Fred King, Corporate Director of Marketing, 601 Marion Dr., Garland, Texas 75042 - 800- 637-6888.