HEADWEAR COMPANY HYP IS REACHING OUT TO NEW VENUES

HYP, originally a hat company, is now making sleepwear, intimates, socks, flip flops, slippers and t-shirts with the Palomita™ label.

Palomita™, a junior and girl’s fashion brand with a focus on the Hispanic market, announced a new licensing agreement with HYP Ltd. for the manufacture and distribution of junior and girls’ sleepwear and intimates.

The distribution of the brand will range from mass-market to specialty stores and will feature popular logos and images from Hispanic consumer products and characters.

“Palomita truly captures the Latino essence and brand loyalty by balancing fashion and nostalgia while being current and fun,” said Howard Levy, president of HYP

Palomita’s motto is “Por fin una marca para ti” (Finally a brand for you). Palomita was created by Molly Robbins, a Mexico City native and apparel industry veteran. Robbins secured exclusive rights to use trademarks and vintage art from an assortment of Latino companies and is incorporating them into the Palomita™ brand

For more information visit www.ropapalomita.com or LicenZing, LLC palomitapr@licenzing.com - www.licenzing.com