VILLAGEHATSHOP.COM LAUNCHES SISTER SITE IN THE UK

California-based retailer The Village Hat Shop, who has stores in San Diego, Long Beach, and Sacramento as well as http://www.VillageHatShop.com, has launched a sister site in the United Kingdom at: http://www.HatsAndCaps.co.uk.

"We are thrilled to finally have everything in place at our London facility and to be fulfilling orders for our customers in the UK and Europe," said Village Hat Shop founder and President Fred Belinsky. "We are confident that our wide range of headwear, now specifically tailored for Europe and the UK, as well as our core mission of customer service will be very well received."

Although VillageHatShop.com has shipped abroad for years, rising freight costs and a USA inventory not entirely aimed at this hat-loving continent have been impediments to their desired growth. The company felt that moving to the UK to be closer to the customer, and opening a separate fulfillment center with a Euro-focused inventory, would enable the merchant/customer relationship to flourish.

VillageHatShop.com veterans Bruce Zales and Jason Martin have relocated to London and are heading up the new venture. "Finally", said a happy Zales. "Getting to this point has taken a lot longer than anticipated and has been complicated, but we have every reason to believe that our basis for this expansion continues to be sound."

Zales is also the lead designer for the company's major private-label brand Jaxon Hats -- http://www.JaxonHats.com.