ARIENS ANNOUNCES JOINT PROMOTION WITH STORMY KROMER

Ariens® Company (maker of snow blowers) will partner with Stormy Kromer for two joint-promotions with Ariens Sno-Thro® products. Michigan-based Stormy Kromer makes traditional winter outdoor apparel as well as hats, gloves and shirts.

“From a promotional standpoint we have the same customer base. They’re people who view both of our product lines as winter survival gear,” says Dan Ariens, Company President.

Both companies were started in the early 1900’s, manufacture in the U.S. and remain true to the values of their company founders, according to Ariens.

Current season promotions will include a national advertising initiative with an opportunity to register to win an Ariens Compact Sno-Thro® or a $400 Stormy Kromer apparel gift pack. Customers who purchase an Ariens Sno-Thro® are also eligible to receive a $40 Stormy Kromer wool hat with the Ariens logo www.ariens.com.

Stormy Kromer has grown from a husband and wife operation to a nationwide organization housed in a 30,000 square foot facility (www.stormykromer.com). Ariens is a manufacturer of outdoor power equipment for consumer and commercial use.