NEW ERA CAP COMPANY KEEPS ITS STRIDE IN BEING COOL

Spike Lee hat New Era

Era Cap Co. and filmmaker Spike Lee team up to the launch the Inaugural 'Spike Lee Joint' Collection. The new "Spike Lee Joint" series will add one new cap each year.

The first collection coincides with the New York Yankees championships in the old Yankee Stadium. The cap will be released during the 2008 MLB All-Star Game and signings will be at Yankee Stadium and the New Era Store in New York City.

"The 2008 MLB All-Star Game will be one of the most historic events in baseball history and it thrills me to be a part of such a momentous event," said Spike Lee. "Being a native New York sports fan and appreciating the history of New Era and Major League Baseball, it's only right that the first cap represents the New York Yankees."

"We are ecstatic to continue our partnership with such a true New York cultural icon such as Spike Lee, said John DeWaal, VP of Brand Communication at New Era.”Working with Spike in the past, we were able to see firsthand his creative abilities and passion for caps. We are excited to expand this partnership with a series that honors our unique relationship with him."

The New Era/Spike Lee relationship started in 1996 when Lee approached New Era for a one-of-a-kind red fitted New York Yankees cap. New Era honored Spike's request and sent him the first ever red New York Yankees cap. This cap launched their partnership and a "new era" of fitted fashion caps. Since then, Lee has produced three TV campaigns for New Era and was involved in the 50th Anniversary of the 59FIFTY cap by designing the first ever "Capture The Flag" series limited edition cap.

Website: http://neweracap.com

James Stewart Capture the Flag Cap Hits the Stores:

New Era Cap Company unveiled its CAPTURE THE FLAG - JAMES STEWART cap (Stewart is a professional motocross champion). New Era seems to be basking in the genre of artist-inspired headwear (the consumer loves this idea).

Motocross champion – Stewart - designed the cap himself using suede, satin and gold trimming. The design also reflects James' strong personality and his ability to continually move forward in a fast moving sport.

The hats will come with a black ostrich collector's box and a hand-signed authenticity card. They are now available at www.neweracap.com and www.foxracing.com for $125.00. With only 288 units available worldwide, this cap is extremely limited.

CAPTURE THE FLAG(R), was introduced in 2004, and is a collection of artist-inspired headwear designed and symbolizing passion, change and originality. All designs are created on New Era's signature 59FIFTY fitted cap. Past artists include Spike Lee, Jake Burton and The Game. They are produced in very limited quantities, increasing the demand.