THEY’RE
RUSHIN’ TO GET TO RUSSIA
American Accessory giant COACH plans to enter
the Russian market through an arrangement with
Jamilco, a luxury goods distributor.
Coach expects to open at least 15 locations
in Russia over a five year period, initially concentrating
on Moscow and St Petersburg.
The first free-standing Coach store is expected
to open in April 2008, at the Seasons Kutuzovsky
shopping center in central Moscow. The company
also expects to open in the GUM development on
Red Square in the fall of this year.
"Russians are fast becoming important consumers
of luxury accessories, both domestically and in
key travel retail markets such as the Middle East,
where Coach has established a retail presence
with 10 locations. Opening in Russia is part of
our strategy to capitalize on the increasing popularity
of the brand with emerging luxury consumers globally,"
said Ian Bickley, president of Coach International.
Source: just-style.com

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