NEW ERA HAT COMPANY OPENS A STORE IN BIRMINGHAM ENGLAND

This cutting edge hat company now has two stores in England.

“The opening of our Birmingham Flagship store is a major step forward for New Era. Unlike its London Flagship, this store is in a prime location and has a larger footprint in order to carry a serious Apparel range and a wider choice of headwear,” said New Era’s COO of Europe Peter Lee. “We are extremely excited about the impact this store will have in the UK’s second largest city where we have a seriously large fanbase.”

New Era’s store will have the Marvel license, the Fantastic 4 series, Wolverine and Captain America caps and DC comic book characters Batman and Superman.

THE NEW ERA ENGLISH LEGACY NEW ERA STORE IN BIRMINGHAM ENGLAND

NEW ERA STORE IN BIRMINGHAM ENGLAND

NEW ERA CAP AND WARNER BROTHERS LAUNCH DC COMIC COLLECTION
New Era Cap signed a licensing agreement with Warner Bros. Consumer Products to launch a collection of 59FIFTYs fitted caps with DC Comic heroes and villains.

The DC Comic collection includes Superman, The Flash and Batman in an assortment of colors.

"New Era is proud to be joining forces with one of the most creative and legendary franchises in the comic book industry," said Gerry Matos, Senior VP of Marketing at New Era. "Our innovative design team will help capture and bring to life America's favorite DC Comics Super Heroes like never seen before."

'The Dark Knight' caps feature images of Batman and The Joker as well as Gotham City Police Department shields featured in the film.

New Era held a midnight launch at their New York and Toronto Flagship Stores. The launch parties featured in-store DJs, video games, and Red Bull, the official drink sponsor of the event.

New Era will have a new cap release every two months, featuring character designs from DC Originals, Swamp Thing, Lobo, Teen Titans, and Super Friends. Go to www.neweracap.com to check out all the caps.