SEARS
HIRES CRAIG M. ISRAEL AS PRESIDENT OF APPAREL:
Sears has a new leader to revive its ailing
fashion business - Craig M. Israel. Isreal
will face a challenging time with too much
merchandise, too many markdowns and uninspired
fashion. At the 926 full-line Sears stores,
hard goods draws the most traffic. Sears
has teamed up with rapper LL Cool J to launch
LL Cool J for Sears. The collection of casualwear
for juniors, young men's, girls' and boys'
will roll out to 450 stores in September
and could generate $100 million to $150
million the first year.
In a recent interview on the LL Cool J
brand, Irv Neger, Sears' senior vice president
of apparel, said the chain knows the urban
consumer does visit the store. "But
it's a customer we weren't reaching. With
this brand, we see tremendous growth opportunity."
Sears is not without its competition. Avril
Lavigne is launching a line at Kohl's, J.C.
Penney kicked off Fabulosity by Kimora Simmons
and Wal-Mart now has Mary-Kate and Ashley
Olsen on their payroll.
Profits for Sears fell 47.5 percent to
$426 million from $811 million a year ago,
and revenues slid 6.8 percent to $15.1 billion
from $16.2 billion. For the full year, Sears'
net income dropped 44.6 percent to $826
million.
If you’ve been to a Sears store lately
you won’t be surprised about this
news. Sears is one of the only stores (other
than Macy’s) that has no identity.
And other than having no personality, this
is bad news. So, we say to Sears, “Good
luck with that.” |