| AHEAD WANTS TO
BE AHEAD OF THE COMPETITION WHEN IT COMES TO INNOVATION
IN GOLF HEADWEAR
Ahead introduces the AHEAD X-CAP , the DriLook
cap and Coolmax caps. All caps have innovative
technology that solves problems for golfers (and
who wouldn't want to do that).
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| X-CAP |
X-CAP™
The X-CAP™ solves the common problem
of what to do with your sunglasses when you are
ready to hit a shot or putt. Until now, golfers
had to put their glasses on top of their cap,
tuck them in their shirt pocket or set them on
the ground prior to hitting the shot. The X-Cap
is a way for golfers to protect their glasses.
The X-CAP has a patented retractor cord discretely
built into the band of the hat, which secures
the sunglasses to the cap. Whether the golfer
prefers to put them on top of the brim or on the
back, the glasses are safe and secure. The retractable
cord simply pulls out of the back of the cap and
attaches the glasses by using a universal eyeglass
attachment with two small loops. Once secure,
the golfer can swing away with no worries.
"The reaction from retailers during the
recent PGA Merchandise Show was exceptional,"
stated Ken Shwartz, CEO, AHEAD. "Others have
designed sunglass headwear, but this is the best
solution on the market."
The X-CAP is available in two styles - classic
fit with a choice of structured or unstructured
or unstructured fit. The classic fit comes in
four colors: black, deep red, white and white/navy
and the extreme is available in navy, gold or
bone. Both retail for $25. A video showing product
features is available at www.aheadweb.com/xcap.
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| DriLook CAP |
DriLook™ Cap
The patent pending DriLook™ cap features
new performance technologies designed to hide
sweat and stains. DriLook is a breathable cotton
cap made of DriLook performance fabric that pulls
moisture away from the head and dries quickly
without leaving perspiration stains on the cap.
PGA Tour professional Jason Gore will be endorsing
this product.
This classic fit cap is available in structured
and unstructured in a variety of colors for a
suggested retail of $19.95
AHEAD also has new COOLMAX® performance caps
and visors. Available in both classic and retro
styles, these caps provide cooling, moisture wicking
benefits found in COOLMAX apparel.
"Our accounts are very excited about our
new performance caps," said Shwartz. "All
of these products have very positive consumer
performance benefits which makes it an easy sell
for the golf shops. For the past couple of years,
the focus has been on ornamentation in headwear
but now with performance fabrics combined with
creative design and technology, this is the start
of the next generation of performance headwear."
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