SONY COMPUTER ENTERTAINMENT AMERICA HAS NEW LICENSES AND THAT INCLUDES HATS

Sony Computer Entertainment America announces four new apparel and accessory licenses for the PlayStation brand. They include: God of War, Ratchet & Clank, Resistance Fall of Man, Heavenly Sword and Little Big Planet.

IV Gear Inc. will develop an extensive line of T-shirts, headwear and other apparel for the specialty and mid-tier market.

Fortune Fashions will also focus on the mid-tier market as well as mass retail channels for t-shirts and hoodies.

Bioworld will produce headwear, bags and accessories.

“PlayStation is an extremely strong and well-known brand” said Shelly Gayner, Director of Licensing, SCEA. “We feel this is a great opportunity for us to satiate our core fans and capitalize on PlayStation name recognition by creating a new line of apparel in connection with the PlayStation brands and top franchise titles.”