CHRIS BROWN DESIGNS NEW ERA HATS

Chris Brown has teamed up with New Era to design a line of caps. The six hats feature cartoon-type characters and a font aimed at young people.

So why did Chris pick hats? The reason, he said is, "Hats have been my trademark since I started in the business about four years ago. Young kids love hats, I love them. Everyone does. So that's what attracted me to designing them."

New Era didn't even approach Chris. He contacted them. SVP of marketing at New Era Gerry Mateos said, "When Chris approached us with his affinity for our product and the idea of creating his own line of caps, we saw this as an opportunity to work hand- in-hand with one of the most renowned entertainers in the business."

Design elements include skulls, 80s inspired symbols like a boom-box and a "nerd" character, which Brown came up with himself. Also a cap inspired by his own insignia CBE. The caps will available through New Era and will retail for $35-$40.