| DELTA APPAREL
ACQUIRED GEKKO BRANDS
Delta Apparel, Inc. announced it
has acquired the assets of Gekko Brands, a supplier
of licensed and decorated headwear sold under
the brands of The Game® and Kudzu®.
Under the new wholly-owned subsidiary,
To The Game, LLC, Delta Apparel, Inc. will continue
providing innovatively designed, high quality
headwear. The Game® and Kudzu® have extensive
license agreements including major colleges and
universities, motorsports properties, Churchill
Downs, and various resort properties.
The Game® was founded in 1986
as a premier headwear supplier to colleges and
universities. Its founder, Neil Stillwell, will
continue to be an active leader in the business.
The Kudzu® brand was formed in 1993 to design,
import and sell headwear and jackets to NASCAR
teams.
Prior to the acquisition, Gekko Brands
was owned by Ashworth, LLC and Kurt Salmon Associates.
The Game will continue to be headquartered in Phoenix
City, Alabama and all current operations will remain
in place. The business employs approximately 120
people, all will be retained as employees after
the acquisition.
Robert W. Humphreys, President and
CEO said, “We look forward to the addition
of The Game® and Kudzu® brands to Delta
Apparel, Inc. The purchase of this business is
in keeping with our strategy of acquiring brands,
licensed properties, and operating companies that
expand our channels of distribution, giving us
additional platforms for growth.
Delta Apparel expects The Game, LLC
to add approximately $27 million in annual sales
to its business and be marginally profitable, with
opportunities for improved profitability in the
future.
About Delta Apparel, Inc.
Delta Apparel, Inc., and its wholly-owned subsidiaries,
M. J. Soffe, LLC, Junkfood Clothing Company and
To The Game, LLC, is an international design, manufacturing,
sourcing and marketing company that features a
diverse portfolio of high quality branded and private
label active-wear apparel and headwear. |