NEW ERA CAP AND THE BUFFALO BILLS ANNOUNCE ADVERTISING AGREEMENT

The Buffalo Bills announced an advertising relationship with Buffalo-based headwear designer and manufacturer, New Era Cap Company. New Era supports Buffalo football and officially launched a Buffalo Football Collection at Draft Day on April 25, 2009.

The collection of headwear and apparel is inspired by the long-standing sports heritage and the legacy of the community. The items will be available at Buffalo Bills retail locations, New Era's Buffalo Flagship store and online at www.buffalobills.com and www.neweracap.com. New Era will also introduce new products featuring player-designed caps later this summer before the Bills Opening Day kickoff.

“New Era is a local company with a nationally recognized brand, and they are known for their high quality products,” said Bruce Popko, the Bills Sr. VP of Business Development “We intend to provide Bills fans with a wide array of merchandise options throughout all Bills retail locations.”

“The Bills have one of the most recognizable brands in all of sports and we are especially thrilled to team with them during their historic 50th Season,” said Gerry Matos, Senior VP of Marketing at New Era. “This headwear and apparel will give Bills fans new and exciting options to show their love of our hometown team.”