| TALKING WITH
CELEBRITY HATTER ALBERTUS SWANEPOEL

Sometimes it pays to listen to the media when
it comes to fashion. But like all other mediums
you have to listen with a grain of salt (and
some restraint).
According to the following Blog the “Big
Hat Comeback” is due to Albertus Swanepoel.
Well, maybe, but I doubt it. If I were to say
who was responsible for the Great Hat Resurgence
I would say young people (mostly musicians and
celebrities). If you watched American Idol this
season there was cause for hat celebration (a
few semi-finalists wore hats a lot). And that
is a big deal when you consider that 100 million
people cast their vote for the winner.
The following interview and commentary is about
Swanepoel, who is now quite a famous name in
headwear for the Seventh Avenue set. Swanepoel’s
hats have graced the runway of big name designers,
such as Marc Jacobs and Proenza Schouler.
Here is the Blog:
“Albertus Swanepoel may be the sole reason
hats are making a comeback. The 2008 CFDA/Vogue
Fashion Fund runner up has put millinery back on
the fashion map. And seeing his collaborations
with Marc Jacobs, Thakoon, Peter Som, Carolina
Herrera, and Jason Wu, it appears that just about
everyone is on board for the ride.
But Swanepoel’s career didn’t begin
with hats. The Coty Award winning South African
designer started out creating clothes. With a successful
career under his belt, Swanepoel packed up and
moved to New York City in 1989.
Working to make ends meet, Swanepoel wound up
as an assistant to glove maker Shaneen Huxham.
Though the work was interesting, the spring and
summer seasons were slow times, giving Swanepoel
the chance to get creative.
He enrolled in the millinery program at FIT, and
lucked out when he found a mentor in Janine Galimard,
a milliner who worked with Cristobal Balenciaga.
In 2005 Swanepoel teamed up with Jack McCollough
and Lazaro Hernandez, the designers behind Proenza
Schouler. He designed the turbans in Proenza Schouler’s
surf-inspired spring 2005 show, which in-turn launched
Swanepoel’s career. Overnight Swanepoel’s
career took off.
How did you get started designing hats?
I started in 1992, but I had to do other jobs up
until 5 years ago, when things changed around for
me and I could concentrate on millinery.
If you weren't designing hats, what would you
be doing?
I would be a game ranger in Africa, catching poachers.
What about designing hats makes it better than
designing clothing?
Hats are small, sculptural objects, and so personally,
I like the smaller scale and the concentration of
ideas on a smaller format. I think the medium is
also more challenging, since there is a restriction
on which shapes a man or woman will wear on their
head.
To date, what one moment has been the highlight
of your career?
My biggest moment was definitely last November, when
I was a runner-up in the Vogue/CFDA Fashion Fund
Competition! It is a tremendous honor to be recognized
by the industry and a panel of esteemed judges (Anna
Wintour, Reed Krakoff, Julie Gilhart, Diane von Furstenberg,
etc.)
Being that you are a hat designer, how often do
you wear a hat?
I don’t really wear hats, except in the cold
of winter. I don’t feel I have to be Exhibit
A of my career!
Swanepoel refers to hats as “the orphan
accessory.” We often think of shoes, scarves,
or jewelry before hats. However, if you haven’t
noticed, hats are one hot trend for spring. |