HAT LIFE IS LOOKING FOR CONSUMERS WHO LOVE HATS

Guest at the Polo Matches at the International Polo Club Palm Beach in Wellington, Florida

Brenda Lynn of the Museum of Polo & Hall of Fame in Wellington

For the first time ever Hat Life is giving out Hatty Awards to consumers who adore hats (men or women). We are looking for hat lovers who buy hats with as much élan as they would buy a new car.

We have met some of these hat aficionados at polo matches and around town in shopping centers (we met a woman in the Loehmann’s parking lot in Aventura, Florida who was wearing a vintage silver glitter Frank Olive hat.)

You can tell who the extreme hat lover is at a glance. They talk about their hats the way some people talk about their dogs and they never leave the house without a hat on. To younger people today, wearing a hat is a creative endeavor and to others it is the simple solution to a bad hair day.

So, if you’re a retailer with customers who qualify, or if you know someone who loves hats, have them fill out an application at: http://www.hatlife.com/hatty_awards.php.

For Hat Manufacturers, Retailers and Designers, there is still time to enter to win a Hatty Award. Just fill out the application at http://www.hatlife.com/hatty_awards.php

I was in Santa Monica recently and everyone was wearing a HAT. It was a fashion universe filled with headwear lovers. I must admit many of the people I saw wearing hats were young, but the trend is catching on big time.

Be patient Hat Makers and Hat sellers – Hats are making a comeback. It is slow and steady but a hat revolution is coming nonetheless.

Mother of paper hat designer at Art Basel Miami

Hat Designer with her mother (and muse) in NYC on Fifth Avenue