| HEADSWEATS PARTNERS WITH PR FIRM DARBY COMMUNICATIONS
Headsweats, makers of high-performance hats, announces a partnership with North Carolina-based PR firm Darby Communications.
“Headsweats was born out of a love for sports. It’s satisfying to work with clients who share our values and commitment,” said Coral Darby, of Darby Communications,
Their initial PR focus is on getting Headsweats new Eventure Fabric hats and visors on the heads of industry influencers, promoting the launch of Headsweats in-store merchandising and sales program, and expanding interest in their custom sublimation capabilities at the Winter Outdoor Retailer Show. “We are thrilled that this partnership coincides with the release of our new Eventure line of hat and visors,” says Kay Martin, Headsweats President. “Darby Communications has the grass roots strength we were looking for to launch this line.”
Headsweats will be exhibiting at the Winter Outdoor Retailer trade show booth 36137.
Headsweats Perspiration Technology Headwear® was founded in the winter of 1998 by shoe industry veteran and cyclist, Alan Romick. Frustrated by the perils of heavy sweat blindness, migrating sunscreen and odd sunburn pattern on his head through his helmet, he set out to develop headwear that worked.
Today Headsweats makes washable, light, wicking hats for triathlon, cycling, running, adventure racing and outdoor markets - www.headsweats.com
Darby Communications works with many of the outdoor industry companies. In addition to Headsweats, the firm’s clients include Vasque, PROBAR, Goodhew, Eagles Nest Outfitters, and Guyot Designs. www.darbycommunications.com |
