ONLINE FASHION SITES TRY HARDER TO COMPETE WITH BRICK AND MORTER RETAILERS

According to Forrester, Internet sales of apparel and accessories will account for 14 percent, or $25 billion, of the $173 billion that Americans will spend online.

Perhaps that is the reason a new accessories shopping website just launched called Styletryst.com. This new site features a large range of accessory designers and a wide array of price-points.

Users can search by designer, price, classification, top sellers and what's new. "We feature a lot of up-and-coming brands," said co-owner Ross Fierman. Their current top sellers are a CC Skye leather messenger bag for $595, a House of Harlow 1960 cocktail ring for $45 and a Maya J diamond angel wing necklace for $775.

Style Tryst is owned by Skye Associates that currently runs 17 fashion websites (such as Nationaljeancompany.com, shoptheshoebox.com, shopmodernvintage.com and others).

Style Tryst currently features all women's and unisex accessories, but the site is in the process of building a men's division as well.

Google Also Unveiled A New Fashion Shopping Site as well:
Google created a new e-commerce site that significantly improves how fashion is shown and sold online. The site, Boutiques.com (that went live last Wednesday) may also change how people shop for clothing.

Boutiques.com is a collection of hundreds of virtual boutiques merchandised by designers, retailers, bloggers, celebrities and others. Consumers can follow celebrity style maven's or they can build their own boutique and get people to comment on their fashion choices.

There are also inspirational photos that automatically adjust to your preferences. Boutiques.com is being called a real game-changer because of how precisely it analyzes shopper's preferences and gives consumers exactly what they want.

Designers who have already signed up are Tory Burch, Oscar de la Renta and Isaac Mizrahi. These trend setters plan to offer signature pieces for the site (giving it an exclusive leg up on the competition).

Fashion Bloggers and designers with Google boutiques are Claire Danes, Ashlee Simpson and Nicole Richie. Retailers include Neiman Marcus, Barneys New York, Shopbop, Net-a-Porter and Scoop NYC. Potentially, fashion magazines could have boutiques, as well as a character from a television show.

For now, the site has only women's fashion, but they hope to expand into men's wear and, maybe one day, home furnishings.
   
A New Fashion Site Comes to eBay
The eBay Fashion site, called fashion.ebay.com, is the auction site's clothing equivalent of eBay Motors.

The new site assists shoppers in shifting through 19 million fashion listings every day, in part by categorizing apparel and accessories by brand, category of clothing and trend. Users can search by looks, and click on a "more like this" button instead of specifying what they want in the search box.

More recently, the site rolled out a LookBook (ebaylookbook.com), a Sartorialist-like gallery of women on the street that lets users shop for similar pieces.

They also hired a new fashion editor to create two-minute how-to videos on topics like "Reinvent Everyday Pieces" and "What's Your Vintage Era?"