“SUPER GIRLS” GETS TRADEMARKED FOR HEADWEAR

The trademark "Super Girls," the name of a TV pop star contest, has been registered for apparel, shoe and headwear products by Liu from east China's Anhui Province.

“Millions of people tuned into Hunan Satellite Television for the "American Idol"-type live show of "Super Girls" in August. The contest produced a new generation of Chinese pop stars.”

“Translated as "Super Girls" in English, the direct translation of the contest's Chinese name is "Super Female Sound.” Liu got the trademark through an agency in Anhui to and registered "Super Girls" in English and Chinese. He received a formal approval notice from the State Trademark Administration. Industry insiders pointed out that if trademarks registered by individuals are not brought into commercial use for three years, they will be automatically withdrawn by state authorities.”