SUMMER TIME HAT CHAT

Now that it’s summertime you would think that everyone would be wearing a HAT, right? Well it just ain’t so. I just came back from New York City and noticed that many city folk were not wearing hats. The interesting thing to note is that the population of fashionable hat wearers was made up mostly of older women. Last week there was a free concert in Central Park featuring the Blind Boys of Alabama (I didn’t know who they were either). There were thousands of people of all ages in attendance, and it was a steamy hot sunny day, yet only five percent of the people were wearing hats. Why was that you ask? I really don’t know.

You would think that the warnings about the danger of the sun would be enough to keep people under head wraps, but I guess not. What I do know, and so do many of you, is that the Hat Industry is in need of a marketing campaign. So I have been thinking about a slogan for this upcoming promotion that many of you been dreaming about. And I think the way to go is to emphasize health and beauty and to connect these two top priorities with the wearing of hats. I have added a possible slogan below. Your ideas are welcome.

We hope to hear from you….

Have a nice summer,
Diane Feen,
The Hat Lady,

We hope to hear from you. Please email us at Diane@hatlife.com or call 561-208-1168 or 877-HATLIFE

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