SUMMER TIME HAT CHAT
that it’s summertime you would think that everyone
would be wearing a HAT, right? Well it just ain’t
so. I just came back from New York City and noticed
that many city folk were not wearing hats. The interesting
thing to note is that the population of fashionable
hat wearers was made up mostly of older women. Last
week there was a free concert in Central Park featuring
the Blind Boys of Alabama (I didn’t know who they
were either). There were thousands of people of all
ages in attendance, and it was a steamy hot sunny day,
yet only five percent of the people were wearing hats.
Why was that you ask? I really don’t know.
You would think that the warnings about
the danger of the sun would be enough to keep people
under head wraps, but I guess not. What I do know, and
so do many of you, is that the Hat Industry is in need
of a marketing campaign. So I have been thinking about
a slogan for this upcoming promotion that many of you
been dreaming about. And I think the way to go is to
emphasize health and beauty and to connect these two
top priorities with the wearing of hats. I have added
a possible slogan below. Your ideas are welcome.
We hope to hear from you….
Have a nice summer,
The Hat Lady,
We hope to hear from you. Please email
us at [email protected]
or call 561-208-1168 or 877-HATLIFE