
GOING DOTTY:
According to “Life Weekend Magazine,”
polka dots are the new solid. There are now dotted
dishes, handbags, shoes, watches, eletrical equipment,
laptop cases and mouse pads. According to the
marketing firm Youth Intelligence, “Right
now, it’s about visuals that make you happy.
Polka dots do that perfectly.”
We hear from Saratoga
Springs retailer Natalie Sillery (who
owns the Saratoga Trunk) that hat wearing is all
about getting noticed. "Women are going for
some edgy, out-there hats that are vertical with
feathers, flowers and bunches of tulle,"
she says. "Too much of a good thing is even
better." The trend toward the over-the-top,
higher-crown hats can be attributed to the headwear
seen at the recent British royal wedding of Prince
Charles and the former Camilla Parker Bowles,”
says Sillery.
VINTAGE
STILL GOING STRONG: Everyone is going
full guns for retro and antique headwear. Many
of the Red Hat Ladies (and designers) are in search
of vintage antique hats. There are retail stores
across the country selling these hats, pick up
a few and copy them. The consumer is ready for
this trend, especially since so many hat wearers
are antiques themselves.
Ashley Simpson
has been seen wearing the classic Kangol Heritage
cap in herringbone. She was spotted walking down
the street with her sister in this week's US Weekly.
She wore the cap on her US tour and apparently
loves this style.
Ebony Magazine
just featured an article about hats called, “The
brims are back!” “The hat is making
a big comeback, becoming one of the hottest fashion
accessories for men. Celebrities and everyday
Brothers in hoods never leave the house without
something on their heads. Make no mistake, it
takes a certain amount of bravado to wear a hat….
Wearing a hat is all about attitude, says Craig
Marberry, author of the book Crowns. "A hat
is a fashion accessory that speaks long before
the wearer says a word. It's like the exclamation
point to a fashion statement. Just as
church hats are important to women, men are beginning
to place increased importance on hats…..entire
generations of men have no idea of the proper
hat protocol. As a result, men's headwear has
regained much of its popularity, more casual rules
have taken shape.”
Their advice
to readers (many of whom could be your
customer): A tall, slim man should avoid hats
with narrow brims, and he should wear his hat
with a slight tilt. Shorter men should wear hats
with turned-up brims and tapered crown (it makes
them look taller). Larger men should look for
hats with low crowns, preferably tapered with
an extremely narrow brim. There you have it retailers:
Business should be looking up. Everyone is wearing
hats.
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